Most affiliate sites don’t need more traffic—they need fewer leaks. Use this plain-English audit to turn clicks into customers without buying a single extra visit.
The 5 Numbers That Tell the Truth
- EPC (Earnings per Click): revenue ÷ clicks. Your north star for each page and merchant.
- CR (Conversion Rate): merchant conversions ÷ your sent clicks.
- AOV (Average Order Value): higher AOV often hides mediocre CR. Track both.
- Refund/Chargeback Rate: real EPC = gross EPC × (1 − refund%).
- Link Health: % of clicks to 404/OOS/wrong geo. Keep it under 2–3%.
Quick check: If EPC is ₹10 and your paid CPC is ₹8, your room is tiny. Fix leaks before scaling.
10-Minute Page Audit (Mobile First)
- Load in 4G: Should show headline + first image in ~2–3s.
- Intent match: H1 repeats the user’s query (“Best phones under ₹15k 2026”).
- Comparison table near top: Price, key specs, “best for,” button.
- Deep links: Buttons land on the exact product/plan/variant.
- Proof: 1–2 photos/screens or a 30s clip—real, not stock.
- Clear pros/cons: Short, honest bullets.
- Return/warranty note: One line per product.
- Disclosure: Visible near the top.
- Schema: Product/Review/FAQ for richer snippets.
- Exit test: Scroll to bottom—does a helpful CTA remain?
Link Hygiene (Your Silent Multiplier)
- SubIDs/UTMs:
source-medium-page-angle-slot(e.g.,yt-video-phones15k-battery-tabletop). - Geo-routing: Send IN visitors to IN stores. Avoid dead ends.
- Quarterly sweep: Replace discontinued SKUs, update prices, fix redirects.
Quick Wins You Can Ship in 7 Days
- Move your best comparison table above the fold.
- Swap generic links → exact deep links.
- Add a “Best For” tag under each product (gaming, camera, battery, travel).
- Write one FAQ block answering the top three objections.
- Create a Hindi/Hinglish version for top pages if your audience skews India.
When to Ask for Better Terms (And What to Send)
After 300–500 clean clicks:
- Share page link + EPC + CR + refunds.
- Ask for a test bump (2–4% for 14 days) or a private coupon.
- Offer a content plan (one update + one video in 2 weeks).
Networks like AddEnsure Media can help with intros, deep-link fixes, and quick approvals.
Weekly Routine (90 Minutes Total)
- Mon: Update 1 winning page (prices, table order).
- Wed: Add 1 proof asset (photo/clip/screenshot).
- Fri: Export EPC by SubID, kill low performers, double traffic on winners.
Bottom line: Most “growth” is hiding in basics—speed, deep links, honest comparisons, and clean tracking. Fix those and EPC rises without new traffic